THE BRIEF
PureJewels is a strong brand with a high street and online presence. The company wanted to extend their branding to an ongoing series of catalogues which were targeted to their core market of professionals, through existing mailing lists, in-store and inserted in selected national publications.
THE SOLUTION
The catalogue was kept clean with great use of space. We generated strong, simple templates for the layouts and guidelines on photography with the concept of shapes and scale in mind. We introduced colour and emotion through lifestyle pictures and further enhanced emotion in the descriptions. We worked closely with the client on product placement and arrangement of
key information.
THE RESULT
A successful series of catalogues which have developed over time. We evaluated each catalogue and improved product placement, tried new photography techniques and kept the lifestyle element fresh. The response from customers has been positive and the catalogues have further developed the brand of the company.
WHAT THE CLIENT SAID
Revolution provide a fantastic core service, extended by their vision for our brand. By taking ownership of the work, they go beyond our expectations every time.