STRATEGY
We’ve been working with Hard Kaur for the past 5 years and have been continually consulting on direction, consultation, marketing and publicity. In these past years, Hard Kaur has gone from being a UK based specialist artist to one of India’s biggest musical groundbreakers on multiple levels. She has gone on to release one of India’s fastest selling debut albums, had over 23 number 1 Bollywood hits, winner of Best Female Artist at UK AMA’s 2008 and been nominated for prestigious awards including ‘New Musical Sensation’, Stardust Awards 2008 and ‘Best Playback Singer’, STAR Screen Awards 2009.
We have been partners in building up to this success.
MARKETING
We have negotiated collaborations, tracks, remixes, album direction, publicity and worked on marketing strategies for Hard Kaur. We have designed a 360 degree multifaceted promotional strategy comprising of digital, print press, radio and television promotion. With a second album to be released early next year, we’re working with her International team to finalise the album and promotional marketing strategy. She’s releasing her single with D12 in August 2010.
WHAT THE PRESS SAID
"The British born hip hop queen has defied all expectations by conquering India and becoming a bonafide international star". Eastern Eye
Hip Hop’s Number 1 Indian female Icon. Anokhi Magazine